Traditional Public Relations
The Martha Tiller Company is committed to the impeccable management of our clients’ public image. Through traditional public relations efforts such as print, television, radio and online media, we assist our clients in developing a strong rapport with the public.
When you work with the Martha Tiller Company, we thoroughly research and define your particular situation so as to develop the following:
- A clear direction for the ultimate goal of the campaign;
- An accurate determination of your specific audience;
- A strategy to serve as the blueprint to your PR campaign;
- Specific tactics to meet the strategy;
- A timeline for developing accurate expectations;
- A proposed budget for each specific campaign.
Major Events
Grand openings, multiple-day events, festivals, holiday events and special events … you name it, and the Martha Tiller Company has managed it. Although our primary focus for major events involves media coverage and media relations, we also work closely with our clients in executing all major details relating to community relations such as establishing the best dates for the event, arranging for keynote speakers and entertainment, selecting and reserving the event site, acquiring necessary permits as well as coordinating transpiration and parking.
Creative & Interactive
Powerful communication occurs at every level of public engagement, which is why the Martha Tiller Company offers clients creative and interactive services. From brand development, execution and management to websites and graphic design, the Martha Tiller Company creatives provide the visual communication support necessary to position our clients as industry leaders.
Our creative and interactive services include:
- Graphic design for print and digital marketing;
- Website design and development, incorporating SEO best practices;
- Mobile websites & mobile applications;
- Video production for commercial and online use.
Social Media
Social media is the digital expression of word-of-mouth marketing, which is why the Martha Tiller Company offers full-service social media marketing to support all our public relations efforts. Our social media experts remain on the cutting edge of industry trends and develop customized campaigns to strategically support each of our public relations efforts.
Our social media services include:
- Strategic blog content developed to support the PR campaign as well website SEO;
- Distribution of blog content via social media platforms such as Facebook, Twitter and LinkedIn;
- SEO video production with social distribution;
- Additional digital marketing initiatives customized for each PR campaign as needed.
Publishing
Books open many doors for media opportunities and community engagement. Therefore, many of our clients come to us with a book they would like to publish. From book concept to bookshelf, our turnkey book publishing consulting and creative services guide clients through each step of the publishing process.
Our publishing services include:
- Copywriting and/or ghostwriting;
- Book editing;
- Publishing entity establishment;
- Book layout and cover design;
- Book printing consulting and/or management;
- Distribution consulting and/or management;
- Book fulfillment consulting and/or management;
- Book reviews and general publicity.
Media Training
Interacting on camera is vastly differently than “real life” interactions. Even the most confident and well-spoken individuals can feel unprepared once the lights are on and cameras are rolling, which is why the Martha Tiller Company offers customized media training. Our media training ensures clients deliver powerful messages each time we obtain media opportunities. With easy to remember tips and techniq